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Evidence reviewSynthetic walkthrough · local export analysis · no live budget changes
RoasPilotMake ad spend reviewable

Paid acquisition, under review

Every dollar
deserves a
second look.

An independent advertising performance review for ecommerce teams. Bring a redacted export; get evidence-linked findings and a practical action memo. €490 fixed fee, with scope agreed before payment.

Discuss the €490 review Inspect the sample review

Synthetic walkthrough. Human approval. No live account changes.

Weekly spend reviewSynthetic

Northline Home · Last 7 days vs prior 7 days

Flagged exposure

$6,180Scenario amount · not recovered cash
Monitored spend$41,280
Awaiting review4 decisions
Priority signal · R1

Spend rose. Purchases fell.

Spend
+38%
Purchases
−22%

Rule match explains the flag. It does not prove causality.

Open all 4 recommendations

Designed for the weekly spend review

Explainable rulesEvidence lineageHuman decisions

01 / The review loop

A clearer path from
signal to decision.

Make the reasoning visible before making the next move.

01

Observe

Spot the condition.

Spend, conversion movement, pacing and channel mix in a defined comparison window.

02

Explain

Show the reasoning.

Each flag names its rule, evidence, confidence and limits. Nothing hides behind a score.

03

Decide

Keep a human in control.

Approve or reject the proposed review action. This demo never changes a live budget.

02 / Interactive product proof

The decision room.

Four synthetic signals. Inspect the reasoning and make a call. Every amount here is demo data.

Synthetic Shopify store

Northline Home (synthetic)

Last 7 days vs prior 7 days

Approve or reject the review action. Decisions update this walkthrough only. No live budget is changed.

Synthetic monitored spend
$41,280
Flagged exposure · scenario
$6,180
Pending review
4
Approved · scenario exposure
0 · $0

4 of 4 recommendations

RP-01 / Meta Ads (synthetic)

Prospecting — Broad Catalog

pending
$1,820Exposure estimate · synthetic

Daily spend rose from $420 to $580 while attributed purchases fell from 18 to 14 in the same comparison window.

Proposed review action
Pause net-new budget increases and require human review before any live change.

Limit: Rule match is correlational and does not establish causality. Attribution delay, tracking changes, seasonality, and auction volatility can alter the observed relationship. A match is a review signal, not authorization for an advertising-platform write.

Inspect rule & evidence — R1 1.0.0
Signal
Spend increasing while conversion signal deteriorates
Why flagged
Computed R1 1.0.0: spend +38%, conversions -22%.
Rule lineage
R1 1.0.0 · engine 1.1.0 · SYNTHETIC · syn-r1-20260916
Current state
Synthetic observation window; no live account connected.
Confidence
medium — deterministic rule match; causality is not proven.
Expected effect
Scenario only; no measured saving or production write.

RP-02 / Google Ads (synthetic)

Shopping — Brand + Generic

pending
$2,420Exposure estimate · synthetic

Campaign spent $4,820 with 0 attributed conversions; synthetic fixture marks tracking as verified.

Proposed review action
Require human review of tracking, search terms and feed before restoring spend.

Limit: A zero-conversion rule requires verified tracking before it can match. Observed conversions can be delayed by attribution windows. A match is a review signal, not proof that the spend was avoidable.

Inspect rule & evidence — R2 1.0.0
Signal
Spend beyond threshold without conversion
Why flagged
Computed R2 1.0.0: zero conversions after $4,820 spend vs $800 threshold.
Rule lineage
R2 1.0.0 · engine 1.1.0 · SYNTHETIC · syn-r2-20260916
Current state
Synthetic observation window; trackingVerified=true only for this fixture.
Confidence
medium — rule requires verified tracking.
Expected effect
Scenario only; avoidable spend is not established.

RP-03 / Meta Ads (synthetic)

Retargeting — 30d Viewers

pending
$980Exposure estimate · synthetic

Recent synthetic spend is $2,160 across 3 days with $6,000 budget and 18 days remaining.

Proposed review action
Review pacing and approve a synthetic cap only; no live write is executed.

Limit: Pacing is an operational heuristic, not an optimal bidding strategy. Auction volatility and deliberate promotional bursts can change the run rate. A match never authorizes a live budget write.

Inspect rule & evidence — R3 1.0.0
Signal
Abnormal spend acceleration vs remaining monthly budget
Why flagged
Computed R3 1.0.0: implied remaining spend $12,960, 116% above remaining budget.
Rule lineage
R3 1.0.0 · engine 1.1.0 · SYNTHETIC · syn-r3-20260916
Current state
Three consecutive synthetic overpace days.
Confidence
medium — deterministic pacing heuristic.
Expected effect
Scenario only; pacing can reverse and this is not measured savings.

RP-04 / TikTok Ads (synthetic)

Prospecting — Spark Ads

pending
$960Exposure estimate · synthetic

TikTok synthetic spend share is 18% and attributed conversion share is 3%.

Proposed review action
Reject further budget shifts until attribution and tracking are reviewed by a human.

Limit: Channel-share comparison is not incrementality testing. Attribution models can under-credit upper-funnel channels. A match is a discussion signal, not proof that reallocation increases profit.

Inspect rule & evidence — R4 1.0.0
Signal
Channel budget imbalance vs conversion share
Why flagged
Computed R4 1.0.0: spend share 18.0%, conversion share 3.0%, ratio 6.0x.
Rule lineage
R4 1.0.0 · engine 1.1.0 · SYNTHETIC · syn-r4-20260916
Current state
Synthetic cross-channel attribution comparison.
Confidence
low — attribution-sensitive heuristic.
Expected effect
Scenario only; this is not incrementality proof.

Approved 0 · Rejected 0 · Pending 4. Flagged exposure is a synthetic rule-matched scenario amount, not measured waste or recovered spend.

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03 / Follow the money

Scenario math · not a guarantee

What would a review be worth?

Change the assumptions to model exposure. This is arithmetic on inputs—not measured waste, recovered cash, or forecasted ROAS.

%
%

Illustrative monthly exposure

$1,500

Annualized scenario

$18,000

Exposure = spend × assumed share. Annual scenario = exposure × 12. At 40% contribution margin, contribution at risk is $600/month. No product savings are implied.

From walkthrough to evidence

Know what your
€490 review includes.

For ecommerce teams reviewing paid acquisition: one agreed seven-day or thirty-day redacted export, up to five supported findings, a human-reviewed action memo and a findings call. Delivery within five business days after complete, accepted data. No ad credentials required. Scope and applicable taxes are confirmed in a separate agreement before payment.

€490

Founding diagnostic · fixed scope

Apply for the diagnostic

No savings guarantee. Refund if no supported finding is identified.

For strategic buyers

A product you can inspect.

Review the current capability, the handover scope and the evidence still needed.

Read the acquisition overview